Our Story: The Greater Good

1792

Built as a Georgian coaching inn serving stagecoaches travelling between London and Cornwall. Provided food, drink, and stabling for horses.

1792

Built as a Georgian coaching inn serving stagecoaches travelling between London and Cornwall. Provided food, drink, and stabling for horses.

19th Century

Operated as a traditional village inn and stopover point. Became an established social hub for Fovant and surrounding rural communities.

19th Century

Operated as a traditional village inn and stopover point. Became an established social hub for Fovant and surrounding rural communities.

20th Century

Continued trading as a public house. Known for a period as The Pembroke Arms, reflecting local historical ties.

20th Century

Continued trading as a public house. Known for a period as The Pembroke Arms, reflecting local historical ties.

Late 20th – Early 21st Century

Recognised as a Grade II–listed building, preserving its Georgian architectural features. Underwent periods of change in ownership and refurbishment.

Late 20th – Early 21st Century

Recognised as a Grade II–listed building, preserving its Georgian architectural features. Underwent periods of change in ownership and refurbishment.

The Present

Rebranded as The Greater Good. Restored and revitalised with a focus on cask ales, traditional pub food, accommodation, and community events. It continues its long-standing role as the heart of village life in Fovant.

The Present

The Greater Good

The Greater Good is a family-run pub situated at the foot of the stunning & historic Fovant Downs.

The sprawling hillside is the proud backdrop to (regiment) badges of (platoons) stationed in, what was, an extensive military camp throughout WW1.

Sitting in the middle of Salisbury and Shaftesbury (9 miles each way), The Greater Good provides various amenities for tourists and locals alike whether you are in need of a place to stay for a night or five, looking to expand your art collection or just after a decent pint & some hearty, traditional pub food.

The Greater Good was a historic Georgian coaching inn in the village of Fovant, originally built in 1792 to serve stage coaches travelling between London and Cornwall, complete with stabling for horses.

Over the centuries it has operated as a traditional village pub and inn, now restored and retaining much of its period charm.

It’s a Grade II-listed building that was formerly known as the Pembroke Arms before adopting its current name, and now we offer offer cask ales, hearty pub food, accommodation and community events while maintaining its longstanding role as a social hub in the village.